Mission, business approach, core values, accountability
We are committed to always belong among the top service providers in sales, marketing and logistics in the Baltic countries.
Through active participation in the free market competition we aim to enrich the variety of primary consumer products in Estonia, Latvia and Lithuania.
We represent only products of the highest quality which we personally are happy to recommend to any consumer.
We engage only in those activities which we know the best. Constant learning and knowledge sharing with our clients and partners is part of our everyday life.
Our business approach is strongly supported by our values which encompass the borders of geography, cultures and generations.
We appreciate open and transparent co-operation with all our customers, partners and business associates. We expect the same understanding from all our customers, partners and business associates likewise. Only openness creates trust.
We believe that business has to be profitable to all parties at all times. Only win-win solutions lead to working results in the short and long run both. Business has to be profitable and appealing to all involved.
While working across the borders we still act in a decentralised and local manner. Our associates in each country have a large degree of independence in the daily management of the business. In return a high level of professionalism and reliability is expected. Although demanding towards ourselves we are always ready to support an associate in need.
We regard our employees as the most valuable asset of the company. We invest continuously in their professional and personal well-being. We want to see our people enthusiastic, creative, efficient, result-oriented and satisfied. In return to a high degree of decision making freedom in the area of competence we expect proactivity and involvement in planning and directing one’s own activities as a daily task.
Although a company of private ownership our responsible attitude is demonstrated far beyond the shareholders. We care about all of our employees, clients, partners, consumers and the society at large.
Currently we are present in three countries, employing nearly 350 people in the fields of sales, marketing and logistics mainly. We are dedicated to short and long run organic organisational growth in the existing fields and markets both. But we are also open to challenge ourselves in the new markets.
Long term profitability is essential for us since only a solid financial capability enables us to uphold our commitments in time.
The management of the group’s companies is accountable to 3 stakeholders:
Protecting shareholder investments is our primary duty. We do our best to secure the highest possible returns on investment characteristic to the industry we operate in.
We are obliged to offer a safe and pleasant working opportunity to all our employees. We secure competitive terms of remuneration and a good working environment for carrying out daily duties. We encourage our employees to be enthusiastic, creative, efficient and result-oriented. We support the talents in their personal growth.
We are dedicated to client service. Professionalism, competence, openness, reliability and responsiveness is standard to our client service. We believe that our quality of service secures mutually beneficial relationships for years.